Image: Towfiqu Barbhuiya

Our friends over at leading property data company, Homesearch, have recently been discussing the reasons why a property doesn’t sell, and we tend to agree.

Even in a strong market like this one, there are four possible reasons why a property isn’t selling. Consider the following:

• The Marketing - How do the marketing materials stack up against those for similar properties? Do the photos grab your attention? Are your property’s best and most attractive features on show? Is the listing information accurate, clear, well-written and compelling? Is a virtual tour available?

• The Presentation - On viewings, is the house presented at its best? Is it bright, clean, tidy and welcoming to viewers? Is someone there early to open up and let them in?

• The Agent - Are you happy with your agent and the service they’ve been providing? Are they an expert? Do you trust them? Are they communicative, transparent and honest in their feedback?

• The Price - All property owners would like to sell their property for the best possible price. However, a buyer will only pay what the house is worth to THEM. The market ultimately dictates the pricing. If you’re confident in the marketing, presentation and your agent, it’s the price that is holding things up. This is likely to be the key to getting more people through the door and encouraging them to make an offer.

Ask yourself: Do you agree? What do you think stops a property from selling? What’s been your experience? And, of course, if we can help, please do get in touch.