Property photos are far and away the most important asset in marketing a property in both the sales and lettings markets. Good images show a property truthfully and also in the best possible light (pun intended). Whilst post-production can tweak/magic/erase a few wrinkles (like turning a wintery grey sky blue or even vamoosing a neighbour’s unsightly bin), it is far simpler to start with good images than to try to correct them after the fact. And the uncomfortable truth is that with only one chance to make a first impression, you don’t want to give the people viewing your property any reason to swipe left - and they can be a fickle crowd.